MY ROLE
In my in-house role at Signature Brands Group, I manage day-to-day
visual and packaging design across a portfolio of company brands
and product categories.
My work includes identity development, packaging layouts, product
graphics, selected production artwork, prototype review, and design
adaptation across different structures and seasonal assortments.
In my in-house role at Signature Brands Group, I manage day-to-day
visual and packaging design across a portfolio of company brands
and product categories.
My work includes identity development, packaging layouts, product
graphics, selected production artwork, prototype review, and design
adaptation across different structures and seasonal assortments.
FEATURED COLLECTION
Slippers & Gift Sets
I developed packaging graphics and assortment presentations for licensed and seasonal slipper gift-set collections. Each direction was adapted across different box structures, product combinations, and gifting occasions while maintaining a cohesive collection presence.
My Contribution
Packaging Graphics · Layout Development · Collection Systems · Mockups · Selected Artwork Adaptation
Actual Product Outcome
IDENTITY SYSTEM DEEP DIVE
Beyond seasonal packaging and gifting collections, I also led an
identity refresh for SOCKHUB, translating the redesigned wordmark
into a flexible packaging system across multiple product formats.
Beyond seasonal packaging and gifting collections, I also led an
identity refresh for SOCKHUB, translating the redesigned wordmark
into a flexible packaging system across multiple product formats.
PROCESS DEEP DIVE
SOCKHUB Identity Refresh & Packaging Rollout
After joining Signature Brands Group, I redesigned the SOCKHUB wordmark and developed a flexible visual system that could be applied across multiple sock products and retail packaging formats. My contribution included logo redesign, packaging graphics, mockups, selected dieline adaptation, and production support.
THE CHALLENGE
The design needed to remain recognizable across different packaging
structures, product sizes, and assortments while keeping the socks
visible and the product information easy to understand at retail.
The design needed to remain recognizable across different packaging
structures, product sizes, and assortments while keeping the socks
visible and the product information easy to understand at retail.
MY ROLE
I led the logo redesign and developed the supporting visual system,
packaging graphics, mockups, and selected artwork adaptations.
I collaborated with the production team to apply the approved design
across different packaging structures and support revisions during
development.
I led the logo redesign and developed the supporting visual system,
packaging graphics, mockups, and selected artwork adaptations.
I collaborated with the production team to apply the approved design
across different packaging structures and support revisions during
development.
Belly band Production Dieline
Actual Product Outcome
Belly band Production Dieline
Actual Product Outcome
OUTCOME
The refreshed identity created a cleaner and more cohesive brand
presence across multiple SOCKHUB products, packaging structures,
and retail applications.
The refreshed identity created a cleaner and more cohesive brand
presence across multiple SOCKHUB products, packaging structures,
and retail applications.
ADDITIONAL WORK ACROSS THE PORTFOLIO
Concept Visualization
Selected concept visualizations were created with generative AI and refined in Adobe Photoshop.
